Link popularity describes the number of websites is linking back to your website.
Links can be broken down into two groups; two-way links and one-way links. Two-way links are when you and another website exchange backlinks and they are typically called mutual links. One-way links are when you don’t have to link back to the site that is connecting to you. One-way links carry more weight than mutual links and are deemed more crucial. The relevance of the reciprocal links or the one method links also assists online search engine to understand how essential your website is to your specific niche. Also getting links from websites with a high Google page rank are also crucial, particularly for enhancing your site for Google. It would be a smart idea to try and get one-way links from websites with a high Google page rank and that will assist your site to obtain indexed in online search engine quickly as their search spiders crawl higher ranked pages typically. Building your link popularity is incredibly essential as it determines to the search engines how important your site is to your niche but link appeal without content significance is meaningless and vice versa. Both your content significance and your link appeal have to be done appropriately and I suggest beginning with material significance initially and work on your link popularity every day. For more information about different types of leads, you may check this page Online Business Best Idea Reviews.